“Our membership marks a promising new chapter for us as we continue our growth in the soft drinks market and strengthen the relevance of our business,” he explains.
“We are committed to advancing our shared goals and fostering a more diverse and sustainable beverage landscape for consumers.”
Aside from the company's approach to the soft drinks market, this announcement appears significant in the context of Carlsberg's pursuit of sustainability.
The company's Together Towards ZERO program sets ambitious goals, including achieving net zero carbon emissions by 2040 and eliminating water waste in its breweries.
By collaborating with UNESDA, Carlsberg now aims to leverage its collective expertise to address these challenges, particularly when it comes to decarbonization and sustainable packaging.
Meeting the challenges of the industry
The soft drinks sector contributes massively to the European economy, supporting more than 1.8 million jobs and sourcing more than 85% of its ingredients from European farmers.
But it faces new pressure to address environmental concerns.
The push for innovative packaging solutions, reduced carbon footprints and water conservation measures is changing production processes across the industry.
Consumers are also driving change.
An increase in demand for low or no sugar drinks and functional beverages reflects a shift towards a health-conscious lifestyle.
Younger generations in particular are driving the growth of home consumption and causing companies to rethink traditional sales models.