Oakley's latest retail location in Denver's River North Arts District combines performance with culture to welcome athletes, artists and creators in the community, according to a press release.
“Through innovation expansion, we have the retail experience and how we appear for consumers,” said Luigi Ocone, Senior Vice President and GM from Oakley. “It is about going beyond the product to create sensible experiences that inspired our visitors, connected and part of somewhat greater feeling. During this room an exciting new chapter marks, we are equally obliged to make sensible contributions to the Rino community – and to show with the intention of becoming a valuable part of it.”
The business combines the typical brutalist aesthetics of the brand and the elements of the California Foothill Ranch, California with the natural elements in Colorado. This is brought to life with a mural by the local artist Chelsea Lewinsky, who honors the DNA of the brand and celebrated the city's Street culture, said the publication.
Photo with the kind permission of Oakley.
The room for high-tech bunkers in a bunker-style tribute contains tribute to Oakley's legendary list of athletes as well as some “Easter eggs” that are woven throughout the room that nods Oakley's legacy and design heritage for long-standing fans of the brand.
The room includes:
- A zone for adapting sunglasses with preferred frames, lenses or sports team colors.
- The Prizm wall, an interactive space in which visitor can closely observe the lens technology from Oakley.
- A museum wall with a legendary product from the past.
- A catalyst wall with a new product with a high heat.
- A lounge on the roof for curated community meetings from Club Meetups to Greens from athletes.
- Smart Shopper technology that enables digital purchases within the physical retail range.
The business will contain one of the largest selection of Oakley clothing and accessories in the nation.
Visitors can also buy exclusive limited edition drops and collaborations that are published all year round.
Visit Oakley Rino in 2660 Walnut St., Unity 3 in Denver, Colorado, from Monday to Sunday from 10 a.m. to 6 p.m.