New Balance will open its fully redesigned flagir -Flagship store on Friday, September 12, 2025. Located in the 150 5th Avenue in New York CityThe 2,200 square meter room reflects the core principles of the brand craft, innovation and quality and offers an increased shopping experience that focuses on authentic stories.
The newly designed flagship is located at the intersection of sports and culture, with the architecture design connected with the inheritance of the brand and the future -oriented approach. The business is in the heart of NYC and embodies the values of New Balance by a physical space that inspires deeper connections to the brand. Customers are the focus of experience and encourages to explore, discover and define their own style, making business a shopping destination of must visit.
The facade was opened from the street to flood the interior with natural light and connect directly to the surrounding cityscape. Inside, the layout is anchored by a large, dynamic open area that will develop all year round to emphasize cooperations, starts, events and activations. The room is further divided into dedicated zones for lifestyle and performance products in order to ensure a complete presentation of the offers of New Balance.
The New York Space is inspired by the design of the brand's Boston flagship and integrates locally influenced elements to reflect the energy and culture of the city. This innovative design is a crucial moment in the global retail development of New Balance and shows both the global identity and the localized stories.
The Flatiron flagship is reopened as an important milestone in the retail strategy of New Balance and confirms the commitment of the brand for craft, innovation and community. The business is open seven days a week from 10:00 a.m. to 7:00 p.m.
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