On this World Tourism Day (Saturday, September 27th) we celebrate the role that tourism plays in the merging of people, the support of the local economy and the presentation of the beauty of our state.
Travel Victoria and you can experience breathtaking nature and outdoor adventures, picturesque historical cities, exciting sports, fashion, art and world-famous food and wine. Last year, Victoria's visitor management reached a record of $ 40 billion, and international visitors alone spent 9 billion US dollars and helped the local companies to grow.
World Tourism Day 2025 focuses on “Tourism and sustainable transformation” emphasize how tourism can be a driver for positive changes.
With 105.2 million annual visitors, which are expected to visit Victoria in 2029, companies that want to reach more customers can look for sustainable tourism.
Lisa Patroni, CEO of the Victoria Tourism Industry CouncilShare your thoughts:
'Victoria visitor management is a 40-billion dollar company that supports almost 289,000 jobs that are powered by lively regional communities and first-class experiences. Regional goals such as Trentham are of central importance for this success, in which local companies and natural charm drive both visitors, investments and economic prosperity. '
“From breathtaking landscapes and immersive cultural experiences to flourishing local communities, Victoria offers visitors a rich tapestry of discovery and experiences that are unforgettable.”
One possibility of how the state celebrates its best goals Victoria's Top Tourism Town Awards. These awards recognize cities that offer extraordinary visitor experiences, a strong community spirit and a love of local stories.
This year Warrnamboool, Mount Beauty and Trentham took the best awards.
Trentham: A tiny treasure
Trentham is located on the edge of the Wombat State Forest. It is located in the country of Dja Dja Wort and is a destination full of natural beauty, from spectacular Trentham Falls to the lush domino Rail trail.
This enchanting city offers a street landscape of the gold rush and an inviting local community. The city invites you to discover boutique stores, country pubs, art galleries and first-class food and wine experiences on the leaked route. Local farms offer a fresh farm -to -table experience, while the retail sector houses companies like the Green Store, in which sustainable life is committed.
The Green Store is a family -run small company that offers a port for sustainable life. You will find a carefully curated selection of natural, biological and ethically related products for house, garden, body and baby. If you spend the night in one of the many excellent B&Bs, go directly into the treatment room for myotherapy, remedial measures, therapeutic massage, body and beauty treatments.
Kasie Watson, director of the Green Storehas built up your entire business to be sustainable. It is part of the identity and business operations of the Green Store.
How Kasie puts it, 'We are committed to the ethical and sustainable decision, from the use of used materials to the support of superanny funds and banks with ethical operations and an environmental focus. '
Sustainability also plays an important role in the bonds of locals and new customers who visit the region. Kasie shares the following advice for business owners who are interested in sustainability.
“It is our passion to educate our customers about how they can choose. My advice for other companies who want to be more sustainable would be to start with a matter like reducing plastics from there and build from there. '
There is a lot to see and do with Trentham, the city's conversation. Hike through Trentham.
Warnamboool: the adventurer's playground
No road trip is complete without driving along the Great Ocean Road. Warnambool, the largest city along the route, is a coastal city against the breathtaking Südpin.
The streets are full of blooming street art, first -class murals and installations, while visitors search local boutiques, enjoy renowned restaurants and relax in geothermal waters. Take the rich maritime story while hiking to Logan's Beach Whale Nurery to experience the annual whale migration – a moment that starts Warnambool's coastal magic.
For visitors who are looking for environmentally friendly stays, Botanic Apartments Warrnamboool offers three centrally located, self -contained and waiting apartment properties that prioritize sustainability.
The apartments have highly isolated rooms with double glazing, recycling systems in the room, energy-efficient heating and cooling systems, solar energy generation and EV charging stations.
Everything is not only designed for style, but also for reducing the environmental impacts and as a bonus you are certified by Ecotourism Australia.
Linda Close, manager at Botanic Apartments WarrnambooolDiscusses how important sustainability for botanical apartments is.
'Readed out of our environmental management plan we have expanded the general guest area for travelers who appreciate sustainability. For example, guests enjoy improved comfort through better temperature control and the acoustic performance, while we have also reduced the energy costs. '
With sustainability, Linda is the most important focus and difference for Botanic Apartments Warrnamboool and shares the following advice.
''Start small and build from there. Simple steps like the exchange of traditional bin liners against compostable alternatives can make a big difference. Check out your local council because you offer valuable specialist knowledge and support for sustainable practices. '
'We also have ecotourism “strive for 4 sustainability”, which gave us a clear snapshot where we were and where we should go next on our sustainability trip. We were proud to score high and it was a great motivator for ongoing improvements. '
Regardless of whether you are looking for waves or looking for a thrill, warning boool offers the perfect mix of excitement and serenity. Wish you Warnamboool.
Mount Beauty: Everything alpine
Mount Beauty is located in the river valley at the foot of Mount Bogong, the highest mountain in Victoria, and is a dream of an adventurer. Visitors can explore Sullivan's viewpoints, walk the Gorge Walk, drive with Bogong horse carriers or connect guided mountain hikes with which they can enjoy nature responsibly.
Winter or summer is always the right time to attend breathtaking cases for skiing, snowboarding and alpine adventures.
After a day outdoors, you relax in local craftsmanship, wine bars, restaurants and accommodations that celebrate the region's products and relax the relaxed alpine lifestyle.
Discover the adventure that is waiting in the alpine country and Mount Beauty, where every season brings a new way to explore.
Snow down and visit Victoria's Snowfields.
