Published on October 4, 2025
The North Lake Tahoe Resort AssociationNow called Tahoe -See -ReisenAn organization of target management for North Lake Tahoe aims to better present the mix of various communities and rich experiences in the region. The brand shift is a new focus on marketing the region to potential visitors, whereby a specific focus on sustainability is addressed and that unique experience is emphasized.
Before just as as North Sea TahoeThe new identity reflects the full extent of the region's beauty and extends California And Nevada. The renamed DMO is now united WestPresent northAnd East Shores by Lake Tahoe, who cover together together 70% of the lake coastline. The updated brand sold 12 different citiesIn order to bring you under a coherent umbrella and at the same time continue the mission to promote responsible tourism in the entire region.
A brave new campaign to emphasize the depth of Tahoe
The start of Tahoe -See -Reisen is supported by the 'Dive in' campaignDeveloped to inspire visitors, look beyond the surface of the lake and discover its rich variety. This initiative aims to draw attention to the cultural, natural and seasonal offers that make the region special. As part of the “Immerse yourself” The topic encourages the brand to deal with dealing with Local communities And explore more sensible experiences, from outdoor adventures to sustainable travel practices.
The New brand identityrevealed after almost two decades Since the last refreshment in 2006, it has been created. The logo can be inspired by the natural beauty of the lakeCombine elements like that Rising sunPresent Mountain peakAnd shaky waterthat symbolize the most popular aspects of the area. In addition the PaletteWith tones of shadow by BluePresent GreenPresent RedAnd GoldReflects the breathtaking color palette in the landscape of Lake Tahoe.
Goal on today's travelers: adventure, sustainability and community
Developed to address modern travelers, Tahoe -See -Reisen captured both adventure above the surface and the deeper stories of sustainabilityPresent cultureAnd Community This defines the region. The start of the brand is based on extensive consumer research and a deep understanding of Travel trendsThey show that visitors are now looking for more than just a list of activities. You are looking for Emotional, resonant travel experiences This connects you to the places you visit.
Through Digital, social media and partnershipsThe 'Dive in' campaign Will target Visitor During the two fall And Spring seasonInclude them via various media channels and events. The aim is to highlight this Depth and variety From experiences about the available Three shores by Lake Tahoe, inviting travelers too immerse in the natural and cultural assets of the region.
Promotion of responsible tourism and environmental responsibility
A critical part of the new brand is the commitment to Responsible tourism And Environmental responsibility. The travel of Lake Tahoe places a significant focus on the enlightenment of visitors and residents about the importance of the protection of the region in the region WaterPresent ForestsPresent WildlifeAnd Mountain landscapes. The brand works with local organizations that concentrate on sustainability and aim to ensure that the beauty of Lake Taese is preserved for future generations.
With tourism As a primary economic driver in the region, the region saw saw 1.32 billion US dollars in direct travel expenses Supporting in 2023 9,070 jobs and produce 79.3 million US dollars in tax revenue For local and state governments. The new branding of Lake Tahoe Travel reflects a strategic effort Increase the region's appeal furtherThe guarantee of the area remains a top goal for demanding travelers.
A new era for North Lake Tahoe's tourism
The introduction of Tahoe -See -Reisen Since the new brand of the region is a significant progress in the way North Lake Tahoe is introduced to the rest of the world. The mixture of adventure, sustainability and access to local community experiences will take advantage of today's travelers who are looking for a deeper, targeted relationship with their goal. With the new Immerse Campaign, Lake Tahoe Travel, hopes to address both luxury and responsible travelers by triggering their curiosity to research all the experiences that the region has to offer.
