Published on October 27, 2025
Expedia started his Smart travel health check as part of its Unpack '26 report, a new framework that explains responsible destination management in tourism. The project, which is a reaction to the World Travel and Tourism Council (WTTC)'s appeal for improved destination management aims to highlight the locations that make this possible sustainable tourism Promote growth while reducing the flow of tourists to already overcrowded locations. This program not only highlights the most attractive places for eco-friendly travel, but also makes travelers aware of the impact they have on the places they visit, thereby promoting responsible travel practices.
The Smart Travel Health Check: What’s behind the initiative?
The Expedia framework is based on six key principles derived from the WTTC recommendations. These principles include:
- Administration: Ensuring good governance and local community involvement.
- Community engagement: Promoting collaboration between residents, tourism authorities and businesses.
- Data-driven planning: Use of analyzes to forecast and control tourism flows.
- Intelligent surveillance systems: Implement effective monitoring tools to ensure that tourism does not overwhelm local resources.
- Transparent reinvestment: Ensuring that tourism revenues directly benefit the community.
- Meaningful empowerment: Giving local communities control over their tourism development and sustainability measures.
With these pillars, the Smart Travel Health Check recognizes destinations that integrate sustainability into the structure of their tourism planning and offer tourists more meaningful and responsible travel experiences.
Destinations that are leaders in sustainable tourism
Expedia has already highlighted several destinations that meet the Smart Travel Health Check criteria. These places represent the future of responsible tourism and focus on long-term sustainability rather than short-term profits from high visitor numbers.
- Big Sky, Montana (USA)
Big Sky has quickly gained attention for its sustainable tourism efforts. The region focuses on Environmental responsibilityto ensure the preservation of its breathtaking natural landscapes. With a significant 92% increase in search interest, Big Sky has become a model for equalization Tourism growth with nature conservation. The area is integrating eco-friendly resorts And local agriculture to create a more sustainable travel ecosystem.
- Okinawa, Japan
Okinawa saw a 71% increase in tourism interest, attracting visitors seeking authentic cultural experiences and natural beauty. The region actively promotes the preservation of their traditional crafts And cultural heritage while promoting sustainable tourism practices. Visitors can enjoy the islands' tranquil beaches and unique cuisine while supporting local artisans and eco-friendly initiatives.
- Savoy, France
Known for his Alpine beautySavoie is another destination known for its sustainable tourism initiatives. Combining outdoor adventure with environmental conservation, this region offers travelers the opportunity to explore Mountain paths And historical villages when supporting local agriculture and sustainable winter sports activities. With a 51% increase in searches, Savoie is a good example of this Tourism that promotes rather than exploits .
- Ucluelet, Canada
Located on Vancouver Island, Ucluelet offers eco-tourists a pristine natural environment. The community is committed to protection Coastal ecosystems and promote sustainable fishing practicesall while providing meaningful nature experiences. Ucluelet's sustainable tourism approach ensures visitors can explore it wildlife, BeachesAnd Forests while supporting conservation efforts.
- Cotswolds, United Kingdom
The Cotswolds has earned its place as a leader in sustainable tourism. The regional promotion of slow tourismthat encourages visitors to spend more time in one place and immerse themselves in the local culture helps prevent overcrowding. Efforts to promote eco-friendly accommodation and carbon footprint reduction have been well received, making it a great example of how heritage and sustainability can coexist.
- Hobart, Australia
Hobart, Tasmania, is known for its Ecotourism experiences, including Wildlife tours, Botanical GardensAnd Organic food Options. With a 25% increase in search interest, this destination shows how embracing nature can provide visitors with meaningful and sustainable travel experiences.
Why the Smart Travel Health Check is important for tourists
The launch of Expedia's Smart Travel Health Check could have a significant impact on how travelers make decisions about where to travel in the future. By focusing on destinations that take proactive steps toward sustainability, tourists can contribute long-term health of the places they visit to ensure that future generations can enjoy these experiences.
Future prospects for responsible tourism
As more and more destinations adopt the principles outlined in the Smart Travel Health Check, this is clear sustainable tourism will play an increasingly important role in shaping the future of travel. By choosing to support locations that prioritize environmental protection, community involvement and responsible growth, tourists can have a direct, positive impact on the places they explore.
Expedia's Smart Travel Health Check creates the conditions for a future where travel can thrive without harming the planet. As this innovative framework continues to highlight the best sustainable destinations, it will help both travelers and tourism authorities take a more responsible and thoughtful approach to exploring the world.
The way forward for sustainable travel
Expedia's Smart Travel Health Check has set off a chain reaction that will eventually lead to the entire travel industry joining in environmentally friendly practices. Big sky, OkinawaAnd savoy are examples of places that already operate tourism responsibly. As people travel more and seek places that share their beliefs, the future of tourism will be even brighter for those committed to protecting the environment and culture.
