PLEATSMAMA Store / COV Studio

Text description of the architects. This project presents the spatial design for the second flagship store of PLEATSMAMA, a pleated knit bag brand that strives for sustainability through natural circulation and eco-friendly materials. Located in Gwangjang Market, Korea's oldest traditional marketplace, the design reinterprets the market's vibrant everyday scenes through a contemporary spatial language under the concept of “meeting neighbors while strolling through the market square.” By transforming the space from one that is merely seen to one that can be experienced, the design embodies the sustainable spirit of the brand in a tangible and lasting form.