Hermès further consolidates its presence in Bangkok with the reopening of a newly renovated store at Central Embassy. Expanding to double its previous size, this location joins the brand's two other boutiques in the city and marks another milestone in Hermès' ambition to expand in the Thai market while celebrating the house's 16 artisan métiers .
The new store is located in a curved, modern building on the ground floor of the luxury shopping center. The architectural reinvention draws inspiration from Thailand's natural beauty and rich cultural heritage, incorporating bamboo motifs and color palettes that reflect the country's rich history and centuries-old local craftsmanship.
The store extends over two floors and its design seamlessly combines the house's characteristic design language with the surroundings. For example, wooden screens and locally made carpets are just one of many design elements that combine architecture with stylistic choices that are unmistakably Hermès.
The overall design of the store, designed by the Parisian architectural firm RDAI, emphasizes a fluid flow of space. Dipped in a champagne-colored lacquer reminiscent of split bamboo trunks, the façade filters natural light throughout the space while creating a dynamic, ever-changing ambience.
Upon entering, visitors are greeted by a distinctive Faubourg mosaic with subtle gradients of caramel and creamy beige. On the first floor there is a beauty and fragrance corner that flows seamlessly into the women's silk collection at the core of the store. Jewelry is carefully displayed on the right side, while the left side houses an area for equestrian and home collections, which also leads into the dedicated leather goods department.
A striking terracotta terrazzo staircase invites visitors to ascend to the second floor, designed to exude warmth and showcase men's and women's ready-to-wear collections as well as men's silks. Here, the house's iconic “shoe universe” is placed on a striking graphic carpet overlooking the jewelry and watch salon, decorated with glazed details and surrounded by carpets with circular patterns in sandy tones.
Additionally, as a tribute to the brand's deep connection with nature, the store offers an exclusive selection of artworks from the Émile Hermès collection.
Standout pieces include three-dimensional galloping horse sculptures by French artist Marie Christophe, whose skeletal wire forms float in motion and descend the stairs; geometric, abstract illustrations by Cécile Baillot-Jourdan that tie into the curve of the store; and French photographer Tadzio's striking photo shows a graceful dancer in black and white.
Through this space, Hermès invites visitors to immerse themselves in the heart of its creative universe – an environment where nature, culture and craftsmanship come together.
The information in this article is correct at the time of publication.