BUSAN, South Korea, December 23, 2024 /PRNewswire/ — With increasing competition among MICE host cities to attract major events, Busan made bold moves in 2024 that yielded impressive results and demonstrated its potential as a premier MICE destination. The efforts of Busan The achievements achieved in 2024 in attracting major international conferences, promoting ESG management, improving networking and strengthening city identity are described below.
Busan MICE's brilliant achievements in 2024
International conferences in the global MICE city of Busan
Busan Several major international conferences took place in 2024. In July, the 45th Scientific Meeting of the Committee on Space Research (COSPAR 2024) was held there, bringing together around 2,700 space scientists from 60 countries to Korea. This was the first time the event was held in the country. After eight years of preparation, the city hosted the 37th International Geological Congress (IGC 2024), a prestigious event with a 146-year history, at BEXCO in August. In November, Busan hosted the 5th session of the United Nations Intergovernmental Negotiating Committee on Plastic Pollution (INC-5). With the participation of 193 institutions and countries, INC-5 was the final dialogue in a series of international discussions on controlling plastic pollution, making it a crucial conference on the future health of the marine environment and its place on Earth Busan at the forefront of global attention.
Extensive ESG activities for the sustainability of MICE
Busans The selection to host INC-5 was made possible by the strong track record of ESG initiatives in the MICE industry. The Busan Tourism Organization (BTO) The CVB exhibition hall was decorated with recyclable wood and, with the support of environmentally friendly suppliers, recycling stations were set up to facilitate the collection of waste generated during the event. Digital materials and multifunctional electronic platforms were also used with the aim of a paperless conference. Through collaboration with members of the Busan MICE Alliance (BMA), continuous efforts have been made in various ESG initiatives. To enable more environmentally friendly events, environmental reports have been created that include carbon reduction levels for all products used at venues and greenhouse gas reduction indicators for transportation during each event.
Improvement of Busans MICE network through communication
The Busan MICE Alliance and the Busan MICE industry in general have become more solidarity through strong networking this year. The BTO CVB was working on a fundamental improvement Busans MICE industry by increasing local demand for MICE events and maintaining an efficient collaboration network. Regular meetings of the BMA focused on the concerns of its members to improve communication. In addition, the Busan MICE Alliance Day was held to strengthen relationships between members Busans MICE industry, promoting discussions on industry developments locally and internationally and exploring joint marketing opportunities. New members were recruited to the BMA in both the first and second half of the year, improving collaboration between the public and private sectors for the success of Busans MICE industry. The Busan MICE Business Innovation Platform, which provides users with access to news and information about Busans MICE industry was launched and was very well received.
Unique venues that capture Busan's local identity
Participants at MICE events now expect more than just the exchange of knowledge. They are looking for a special experience, and MICE destinations should leverage their local identity to offer experiences that can only be found in their cities or regions. Given this industry trend Busan has identified a variety of unique venues that highlight the city's history, culture and distinctiveness. Venues such as Domoheon, the former residence of Busans Mayor; Space OneZ, a renovated old warehouse; and the Holi Lounge, which offers a surfing workshop, exemplify this approach. The MICE events at these unique venues are also organized to showcase the best Busans local identity.
Another busy year is coming to an end, BusanAs a MICE city, it looks forward to making even greater progress next year. The 18th World Congress of Computational Mechanics (WCCM) in 2028 as well as many other international MICE events are scheduled to take place in Busanand the BTO CVB is actively working towards this goal.
With the aim of reaching the top of the MICE industry, Busan will continue its efforts to be a sustainable, collaborative and unique MICE city recognized worldwide.