The planning application, which was submitted by the site owner Margaret Mciver LTD, was rejected by the council's planning officials.
In their letter, the decision-makers said that the proposed LED screen and the digital signage “would compete with the existing facade display and would not be read as part of the building stell”.
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They added that the changes were also a risk of public security because they would distract the drivers.
Despite the support of the local Calton Community Council, which supported the plan, bosses came to this conclusion.
The group said that the additions would respect the historical character of the building, be safe and useful for passers-by to promote local events and spread community messages.
Proposed plan (Image: Sysco)
Current input (Image: Sysco)
Documents emphasized that the changes “would in no way impair or change the existing neon writings and stars, since its importance and identity are shown careful detection”.
Instead, the goal was to introduce modern technology and to improve the building for the future.
In 2023, Susan Aitken, the chairman of the Council member of Glasgow, supported the listed status for the Barrowlands sign and said that the city would “undoubtedly welcomes the formal status for what is one of the best -known symbols of Glasgow”.
The venue dates from 1934, when entrepreneur Margaret Mciver has already been booked after the usual venue for the Barras Market Christmas dance.
The ballroom was destroyed in a fire in 1958 before it was rebuilt and reopened in 1960.
The current Barrowlands signage was installed in 1982.
The event location, known for its jumping area, organized some of the world's largest music artists, including Oasis, David Bowie, Bob Dylan and Metallica.