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Tave speak:
- The furniture retailer Joybird (A La-Z-Boy Incorporated subsidiary) has introduced its free 3D room planner experience experience for mobile devices on the possibilities to visualize the home.
- The tool's augmented reality technology enables customers to visualize how furniture looks and fit in their own houses, while the Space Planer View enables customers to access the customer and share them with Joybird Associates and Family.
- Buyers can also search the catalog of colors, materials and styles of the company with their telephones through a press release from the company. The Vice President and General Manager of Joybird, Gerardo Ornelas, said in an explanation that 70% of the traffic of Joybird comes from mobile devices.
Diver Insight:
Retailers for furniture and house improvements know that their customers are looking for with the furniture and conversion options. In order to help buyers to re -present their rooms, retailers have poured resources into the development of product visualization tools in these categories.
“Our mission was to make mobile furniture as intuitive and rich as in our exhibition rooms,” said Ornelas about the mobile expansion of Joybird's design tools. “The goal is to meet our customers where they are and to convey trust in purchases. This mobile update is a central first step to bring the complete design functions to mobile and to enable a dynamic, collaborative experience directly on our customers' fingertips. “
In 2022 Ikea started its own space visualization tool, so that buyers can exchange their existing furniture with new articles on their computer or telephone. In a similar way, Wayfair debut in an in -decorify tool in 2023 and integrated the app into the Virtual Reality system from Apple Vision Pro Reality last year.
While furniture retailers want buyers to present new furniture in their houses, retailers for house improvements use these products for product visualization in order to conduct customers through their conversion process. Last year, Lowe piloted his Style Studio app on the Apple Vision Pro device in some shops and enables buyers to see preset kitchen styles and to add the devices, devices and materials to their taste.
For Joybird, the expansion of his 3D furniture visualization tool enables buyers to stay more connected to his employees and to deal with designs on the way. In order to attract younger, digitally experienced buyers, La-Z-Boy 2018, four years after the company was founded in 2014, bought national television campaign to reach new customers.