- The Worth Avenue Store from Lilly Pulitzer organized a preview of the revived men's fashion line, which starts on February 23.
- The men's stuff contains pieces that embody the spirit of the 1960s with a contemporary turn.
For the first time in 15 years, Lilly Pulitzer revitalized the men's collection, the men that are collected by men.
The line, which starts on February 23, channel the spirit of the 1960s Palm Beach – a time when Lilly himself presented canteen – but with a contemporary turn, the company announced in a publication.
On Wednesday, the Worth Avenue Store offered an early shopping facility for lovers of the brightly patterned brand, which was held by Lilly Pulitzer's granddaughter, Lilly Leas Ferreira and her husband Sean.
Lilly Pulitzer, a brand that has become a synonym for Palm Beach and the resort lifestyle, was 65 years since his founder of the same name sold the first dress from her juice in Via Mizner.
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