Subject + Gustavo Carmona Designs Louis Vuitton Cancun Store
Twelve years after the first transformation of the boutique in CancunThe Louis Vuitton save Presented a new one facade This increases its identity through the expressive possibilities of the favorite concrete. The design of Matter + Gustavo Carmona Interprets the brand's iconic flower motif as a shaped relief that constantly shifts with the play of light and shadow and turns the outer into a dynamic, sensory surface. In the center of the design there is a single modular unit that carefully acts as a structural element and as a vessel for light. When this module is repeated via the facade, it creates continuous and lively skin that merges precision with rhythm.
All pictures by Jaime Navarro
Light and shadow -animated shaped facade of the Louis Vuitton Store
The composition for Louis Vuitton Cancún Boutique from studio Materia + Gustavo Carmona creates a strong collective identity, while individuality exceeds every component. The facade is reminiscent of the memory of previous wood intervention while entering a new material language. It is more than a shop front, an architectural experience that shows how specifically both emotions and details can embody. By incorporating visitors through texture, depth and atmosphere, the design not only determines the facade as an element of branding, but also as a lively presence in the urban substance of Cancun.
Louis Vuitton Cancún presents a new facade from the concrete concrete
The design interprets the legendary flower motif of the brand again
The shaped reliefs shift with light and shadow over the surface
A single modular unit forms the basis of the composition