For winter 2025, Anthony Vaccarello chosen Villa oasis in Marrakech the former home of Yves Saint Laurentas the side of the new campaign. The villa had not organized a campaign since the founder's death that gave the return a clear response. Marrakech had an immense meaning for Yves. Here he discovered color in a way that changed its design perspective: ocher walls, cell -like tiles in rich tones, the Fuchsia gloss of the evening sky and the deep blue of the garden, which was fed into a palette that would shape its work.
Vaccarello was based on the same references for the season. He looked for the colors that first changed the founder's imagination and used it to frame his own view. photographer Drew Vickers brought these elements into a sharp focus and incorporated their intensity in bold aircraft. The result set sharp silhouettes with backgrounds that repeated the saturated palette of the villa.
The visual intensity achieved another layer Arnaud MichauxCollages. He dissected the pictures, cut and layer saturations that push the chromatic density to new heights. His work was not softened or blurred, but intensified the energy and each piece was transformed into a composition charged with electricity. These collages reflected the way Marrakech once electrified the vision of Yves, which created continuity that connected the past by pure chroma.
Vaccarello and its employees have not staged the Villa oasis as a monument to the memory, but as a place to live with fresh visual tension. Marrakech did not appear as an echo of Yves' era, but as a force that was still able to challenge and inspire.
Since Anthony Vaccarello art led art and Vickers headed the lens, the team worked on building a radical, electrical point of view for the house. The choice of the talent, In the brain Samuel And Lota BlaskovicAdd a contemporary presence to a campaign that is deeply rooted. Their silhouettes that were cut against color levels gave the work of human standards and harbors the abstraction of collages and saturation in the illustration.
Saint Laurents Winter 2025 campaign understood the importance of returning to swell through the use of Marrakech without transforming them into relics. Vaccarello, which entered the villa oasy with new eyes, underlined how color can still shine from immediacy.
