Mumbai (Maharashtra) [India]June 28: Metalia, India's leading brand Facade Design, has entered strategic cooperation with all home, a newly launched company of the co -founder of Pharasy, which was supported by Bessemer Venture Partners. This alliance marks the beginning of a new chapter in Metalia's progress, whereby the expansion of its market penetration and the strengthening of its position as a technically guided brand is initiated first.

All home, a pioneering Omnichannel platform, was launched with the central goal of the agreement of India decentralized 60 -billion dollars and architectural markets. By using the technology, the optimization of sales channels and the use of market views, it tries to increase design and hardware brands and to strengthen them for sustainable growth. Through a combination of equity and debt -based investments, the platform combines high -potential brands in different categories, from facades to furnishings, under a single integrated ecosystem.
For Metalia, this cooperation supports the foundation, which has been shaped in innovation, user -oriented and targeted design in the past five years. With a presence in more than 30 cities all over India, Metalia is known to create tailor -made facade systems that combine architectural sensations with technical and artistic precision. Each facade should reflect the customer's vision and at the same time react to its architectural context. This partnership will help scale these values across newer markets and digital channels.
The brand will continue to operate under its current leadership and ensure that its design integrity, values and processes for this next growth phase are of central importance. “This partnership reflects our conviction that design and technology not only have to move in to improve the way, but to improve the systems that influence the built environment. At home, our focus goes beyond the design of facades. It is about creating framework conditions that are thoughtful, efficient and deep to the people and places that serve them,” said kartake Batra.
Metalia is now ready to expand its presence in the markets in the metropolises, levels 1 and animal 2 as well as in the Asian-Pacific region, with a focus on the Middle East. The development strategies include the introduction of flagship exhibition rooms, the structure of franchise partnerships and the introduction of a technically capable interface that is tailored for architects, designers and customers. The brand will also strengthen its surgical backbone and improve coordination across locations and improve services according to the design.
While Metalia continues to expand, his focus remains unchanged: to design facades, which are targeted and clearly reflected in their context and customers. This collaboration is not just about enabling better access, more intelligent delivery and a deeper influence on the built environment.
Using Metalia Metalia, India's architecture skylines have been defined with tailor -made envelope solutions since 2021 that combine design innovation and technical precision. The brand has its headquarters in Neu -Delhi and is based on an ecosystem of craft and material innovation.
The Metalia portfolio includes expressive, powerful facade systems, which react both to the context and the vision of the customer. The studio's integrated approach, the mixing concept, engineering, the production and installation ensures consistency, creativity and technical strict with every step.
Each facade metalia creates a dialogue between shape and function, design and durability. Metalia develops further, changes, explores new technologies and remains adapted to the changing language of architecture.
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