Published on November 6, 2025
At the WTM 2025 in London, Mongolia will captivate global audiences by showcasing its unique cultural heritage and commitment to sustainable tourism. With its vast landscapes, nomadic traditions and UNESCO World Heritage sites, Mongolia offers an unparalleled travel experience that combines adventure with cultural immersion. The “Go Mongolia” campaign aims to position the country as a top destination for responsible travelers looking for authentic experiences. By highlighting its efforts to protect the environment while promoting local traditions, Mongolia is not only attracting attention but also solidifying its position as a key player in the future of sustainable global tourism.
Among the many countries presenting their tourism offerings at WTM 2025, Mongolia is back for the second year in a row. This year, Mongolia will be represented by the Ministry of Culture, Sports, Tourism and Youth, as well as the Embassy of Mongolia in the UK, the Mongolian Tourism Association and ten local tour operators. The country's goal is clear: to increase its visibility in the global tourism market, attract a diverse audience of travelers and position itself as a unique and sustainable destination for those seeking the extraordinary.
Central to Mongolia’s participation is its “Go Mongolia” tourism campaign. The aim of this national initiative is to highlight the country's rich cultural heritage and breathtaking natural landscapes. Mongolia is home to vast steppes, ancient historical sites and a nomadic lifestyle that attracts visitors from all over the world in search of adventure and authentic experiences. The “Go Mongolia” brand highlights the country’s ability to offer both breathtaking landscapes and rich cultural experiences, presenting it as an ideal destination for those wishing to explore the deep traditions and wild beauty of Central Asia.
The theme of WTM 2025, “Redefining Travel in a Changing World,” reflects the evolving nature of the global tourism industry. The pandemic has changed travel habits and expectations, making sustainability, innovation and technology key focuses. This year's exhibition will focus on how the industry can adapt to these changes, with a focus on sustainable practices, digital advancements and collaborative efforts between countries and industry players.
The growth of WTM in recent years underlines the increasing interest in tourism innovations. In 2024, the event saw a 7% increase in visitor numbers compared to the previous year, with over 43,700 tourism professionals and 3,875 organizations from 184 countries. This increase in participation highlights the importance of the exhibition as a global meeting point for tourism professionals and highlights the growing importance of innovation in the industry.
For Mongolia, WTM 2025 represents a valuable opportunity to reach a wider audience, forge new partnerships and promote its diverse tourism offerings. The country's tourism sector has enormous potential and the government, together with the private sector, is working diligently to increase Mongolia's attractiveness to international travelers. With UNESCO World Heritage sites such as the Orkhon Valley Cultural Landscape, the country offers a variety of experiences ranging from heritage to outdoor adventure. Visitors can explore the vast deserts, mountainous regions and pristine valleys while immersing themselves in Mongolia's unique traditions, including the famous Naadam festival, which celebrates the country's ancient history.
Mongolia's commitment to sustainability is an integral part of its tourism strategy. Through ecotourism initiatives and sustainable travel practices, Mongolia aims to provide responsible tourism experiences that protect its environment while supporting local communities. As travelers from around the world increasingly seek eco-friendly destinations, Mongolia's emphasis on sustainable tourism is resonating with a growing number of travelers who are conscious of their impact on the environment.
In addition to promoting destinations, WTM 2025 will feature a series of discussions, business programs and forums addressing key topics in the tourism industry. These sessions focus on emerging trends, the latest technological advances and opportunities for international collaboration. These forums offer participants an excellent opportunity to exchange ideas, gain insights into new travel models and discover new business opportunities.
Technology is increasingly changing the way people travel and WTM 2025 showcases a range of digital innovations that are shaping the future of tourism. From new booking platforms to sustainable travel technologies, the exhibition highlights the role of technology in enhancing the travel experience and improving the accessibility and efficiency of the industry.
Mongolia's participation in WTM 2025 is a strong sign of the country's willingness to adapt to modern tourism trends while remaining true to its cultural roots. The government's focus on improving accessibility for tourists, coupled with promoting its rich cultural heritage and natural beauty, ensures that Mongolia is on track to become a major player in the global tourism market.
While Mongolia's presence at WTM 2025 is significant, it is part of a larger trend of emerging destinations gaining traction in the global tourism space. Kazakhstan, another Central Asian country, will also showcase its tourism potential at the event and underline the growing interest in this region. As travelers increasingly look for new and unique experiences, destinations like Mongolia and Kazakhstan are becoming the top choice for those looking for authentic adventures off the beaten path.
At WTM 2025 in London, Mongolia captivates global audiences by showcasing its rich cultural heritage and commitment to sustainable travel, positioning itself as a top destination for responsible tourism.
In conclusion, WTM 2025 is an important meeting point for global tourism professionals and an invaluable opportunity for countries like Mongolia to strengthen their position in the international travel market. With a focus on sustainability, innovation and cultural heritage, Mongolia's participation underlines the country's commitment to providing a unique and responsible travel experience. As global tourism continues to evolve, Mongolia is well positioned to attract a new generation of travelers looking to explore its vast landscapes, rich traditions and sustainable travel options.
