The shoe brand Vejas Brooklyn Store from Local Studio Office JDY has lime plaster walls and committees, exposed masonry and an outdoor courtyard-colored wooden inner courtyard.
According to Office JDY, the Williamsburg area of the French shoe company was equipped to reflect the “sustainably oriented ethos and the minimalist aesthetics”.
The studio left a large part of the original materials of the one-story building untouched and unveiled red bricks, concrete blocks and plaster work over two walls in the open sales floor.
Another wall and a stepped display were covered in a custom -made Lime -Gips mix, which was developed in collaboration with local craftsmen.
A single white shelf with a C-shaped section is attached to the opposite brick surface and shows more coaching couples along its 11.3-meter length.
“The resulting fusion of various colors and textures serves as the background to the white sales areas that are the only” new “finish in business,” said Office JDY.
Rectangular, solid white oak banks for buyers who can use shoes to try on are arranged via the padded concrete floor.
The same variety of wood forms a switch and a storage for a repair workshop in the back that offers to repair Veja products and other shoes.
The masonry of the building has been repainted, and a large shop window and a rotary entrance door was installed to “offer a dramatic look into the room,” said the studio.
An adjacent courtyard was also changed in outdoor events and activations, with Rothautholz, world -shaped lights and a pergola being selected.
“Lightly painted and oversized shingles contrast with the calm interior and close two storage areas, while the new Pergola structure contains recessed colors in the back of the courtyard,” said Office JDY.
Veja was founded in Paris in 2004, but only opened its first special retail space in 2023.
Like the location in Brooklyn, this business in Madrid from Planta Estudio was deliberately unfinished.
Williamsburg is a popular place for clothing dealers. Brands like Everlane and Kith also have outposts in the neighborhood.
Photography comes from Eric Petschek.
Project loan:
Architecture: Office JDY – Yannik Neufang, headmaster; Daniel Selensky, headmaster; Pej Gombert, designer
Interior architecture: Office JDY (same team as above)
MEP Engineering: Collaborative engineering office – Simon Looi, Principal
Lighting design: The seed – Golsana Heshmati, headmaster; Lindsey Dieter, design director and project manager; Sarah Gentile, designer
Construction: 212 renovation group
Mühlwaben/cupboards: 212 renovation group
Plaster: Match studio