Above: Samsung is new Tailor -made 29 Cu. ft refrigerator. Photo with the kind permission of Samsung.
The household appliance industry underwent a large transformation in 2025 because consumers prioritize intelligent, efficient and environmentally friendly solutions that integrate seamlessly into their lifestyle. With artificial intelligence (AI, AI), which leads to the indictment, today's devices are not only functional tools, but also intelligent assistants who anticipate the needs of users, optimize energy consumption and improve convenience.
“While AI and automation continue to progress, household appliances develop from simple machines to intelligent partners in everyday life,” said João Ramos, Manager for Digital Devices at Samsung. “Consumers are looking for products that not only offer efficiency and convenience, but also match their values, regardless of whether it is sustainability, intelligent integration or long -term reliability.”
According to an online survey by Samsung Electronics, consumers are looking for personalized AI-powered home solutions worldwide who rationalize household work with a minimal time and effort.
Between the 23rd and 28th May 2024, Samsung carried out an independent online survey with 1,880 participants between the ages of 20 and 59 in South Korea, Great Britain and the United States. The multiple-response survey aimed at primary users of household appliances and important buying decisions and gained insights into the perception of AI and the prospects for AI household appliances.
What consumers want: the most important trends that shape the market
- AI-powered personalization
Household appliances become more intuitive and adapt to the routines and preferences of the users. AI-controlled washers and dryers, for example, can automatically select the optimal cycle based on the fabric type and load size, while intelligent refrigerators pursue the expiry data and suggest meals. Consumers expect their devices to offer personalized experiences with minimal effort. - Energy efficiency and sustainability
Increasing environmental problems and electricity costs are urging consumers, energy -efficient and environmentally conscious devices. Brands react with AI-controlled energy optimization so that devices can adapt electricity consumption based on real-time demand. In addition, more consumers are looking for recycled materials and sustainable manufacturing processes when choosing new household appliances. - Seamless Connectivity & Smart Home Integration
The demand for interconnected devices that work effortlessly with smart home ecosystems is growing. Consumers want to synchronize refrigerators that synchronize with food apps, stoves that are controlled via voice assistants, and laundry machines that communicate with energy networks in order to work at the cost-effective times. The ability to control and monitor devices is now a must. - Comfort and automation
Time -saving technology is the focus of consumer preferences. Self-packed stoves, automatic discounting washers and robot vacuum cleaners who learn floor plans and optimize the cleaning patterns are crucial. Consumers appreciate devices that reduce manual effort and simplify daily tasks. - Durability and durability
Today's consumers invest in devices that offer a longer lifespan, expanded guarantees and upgradable software. With AI-controlled diagnostics, intelligent devices can recognize potential problems before they become major problems, minimize maintenance costs and extend the product life.
Improvement of the safety and safety of the apartment with AI
The survey carried out by Samsung also showed that the respondents expect AI-controlled security features to protect their houses and ensure the safety of their families. “Security / Safe” was often mentioned as a key factor for interactions with AI household appliances.
In order to clear up these concerns, Samsung conveys all intelligent devices with the proprietary Samsung Knox Security solution to protect user data from external threats such as malware.
This year, the company is expanding the Knox-Matrix-based safety system, with which connected devices can monitor the safety status of the other-on devices with 7- and 9-inch screens and the latest robot vacuum cleaner.
The Knox -Matrix -Dashboard is introduced to the Samsung 2025 Home Appliance line -up, with which users can monitor the security status of all connected devices and receive warnings for potential security problems.
The industry is expected to see continued innovations with AI-affiliated forecast, voice-controlled automation and adaptive learning technologies that shape the future of household appliances. If brands compete for the fulfillment of consumer requirements, those who include AI-controlled personalization, energy efficiency and seamless connectivity will guide the next wave of innovations.