Published on October 18, 2025
Growing environmental awareness among tourists from around the world has contributed to the recent boom in ecotourism. The demand for sustainable travel options has made ecotourism one of the fastest growing segments of the global tourism industry as people become more aware of the environmental impact of their travel decisions. In addition to the possibility of financial gain, this change also offers investors a rare opportunity to support sustainability and conservation initiatives. Saudi Arabia is placing itself in a strategic position to capitalize on the ecotourism boom after recognizing this growing trend. According to Global Growth Insights, the global ecotourism market is expected to grow from its value of $629.85 billion in 2024 to $753.43 billion in 2025 and to $901.25 billion by 2026.
Saudi Arabia's Vision 2030: A new era for sustainable tourism
In line with this global shift towards sustainability, Saudi Arabia has emerged as a major player in ecotourism and is using its Vision 2030 strategy to transform its tourism industry. A key part of this transformation focuses on sustainable tourism and eco-friendly travel experiences, making Saudi Arabia a potential hotspot for nature lovers and eco-conscious tourists.
As part of Vision 2030, the Kingdom has committed to investing heavily in sustainable tourism, including several large-scale ecotourism projects. These initiatives aim to protect natural landscapes, repopulate native wildlife in diverse regions, and create green destinations that appeal to both local and international travelers. The government has identified several regions within the kingdom, including Asir, Jazan and the Red Sea islands, as priority areas for ecotourism development.
A booming ecotourism market in Saudi Arabia
Saudi Arabia has seen a significant increase in interest from ecotourists in recent years thanks to its diverse ecotourism destinations. From the lush mountains of Asir to the tranquil coastal beauty of Jazan to the stunning desert landscapes surrounding the Red Sea islands, Saudi Arabia offers a wealth of natural wonders that attract eco-travellers. These natural assets, combined with government-backed initiatives, have made Saudi Arabia a frontrunner in the luxury ecotourism market in the Middle East.
One of the key areas where Saudi Arabia aims to capitalize on this trend is the growing market for luxury desert and ecotourism experiences. With vast, pristine desert landscapes, the kingdom aims to attract high-profile tourists looking for unique experiences such as luxury camping, desert safaris and eco-friendly resorts.
The economic potential of ecotourism
The economic impact of ecotourism is evident not only in its ability to generate significant revenue, but also in its potential to boost local economies. As part of its Vision 2030 goals, Saudi Arabia predicts that ecotourism will play an important role in helping the kingdom reach its goal of $133 billion in tourism revenue by 2030. The emphasis on ecotourism is consistent with broader goals of diversifying the economy, creating jobs and improving the quality of life of local communities.
Ecotourism is growing at 3 to 5 percent annually and investment in this sector is expected to further boost economic activity. For example, the National Center for the Development of Vegetation Cover and Combating Desertification in Saudi Arabia is a leader in the development of ecotourism infrastructure, ranging from vegetation cover conservation to sustainable wildlife management. The aim is to preserve the Kingdom's natural heritage while promoting tourism that respects these resources.
Investment opportunities in Saudi Arabia's ecotourism sector
Investing in Saudi Arabia's ecotourism sector offers a number of opportunities for both local and international investors. These opportunities span various aspects of the industry, from eco-friendly accommodation and wildlife conservation projects to the development of sustainable infrastructure based on renewable energy sources.
An important sector that has gained attention is the camping and caravan market, particularly in national parks. It is estimated that this segment of the ecotourism market generates approximately $48 billion annually. Investors in this sector are expected to benefit from the Kingdom's growing interest in nature tourism, with numerous ecotourism sites planned to be developed in the coming years. In addition, long-term investment opportunities of up to 25 years are available, offering investors the flexibility to align their goals with sustainable development goals.
In addition, investing in ecotourism is seen as an important tool to strengthen local communities. By focusing on sustainable tourism, Saudi Arabia aims to create jobs, support local businesses and promote the conservation of natural resources. These efforts are in line with the government's broader environmental and economic policies, which aim to protect the Kingdom's biodiversity and promote a green economy.
Saudi Arabia's diverse ecotourism destinations
Saudi Arabia's ecotourism offerings are as diverse as its landscape. AlUla, known for its historical and natural significance, is one such destination that attracts eco-tourists. The area's beautiful oasis, combined with its archaeological sites, offers a unique blend of history and nature that appeals to a wide range of travelers.
To the south, Asir is another region that has attracted attention for its green mountains and stunning coastline. The cooler temperatures make the area a popular summer destination for those looking to escape the desert heat. In addition to Asir, the Red Sea islands, with their pristine coral reefs and vibrant marine life, offer excellent opportunities for eco-friendly water sports and conservation-focused travel experiences.
Al-Ahsa Oasis, the largest oasis in the world, is also considered an important ecotourism site. With its rich cultural history and fertile landscapes, it offers travelers the opportunity to explore both nature and heritage, making it an ideal destination for ecotourism projects focused on sustainable agriculture and cultural preservation.
The Future of Ecotourism in Saudi Arabia
Promoting ecotourism in Saudi Arabia reflects the country's larger goals of economic diversification and environmental sustainability. The kingdom is on track to become one of the most popular ecotourism destinations in the Middle East by leveraging its natural landscapes and investing in green infrastructure.
Ecotourism will be crucial in promoting sustainable development and strengthening the local economy as the Kingdom moves closer to Vision 2030. The ecotourism industry in Saudi Arabia represents a lucrative, sustainable and environmentally conscious investment model that is expected to attract interest in the coming years due to its wealth of investment opportunities.
