SOPREMA US announces the full conversion of Tropical Roofing Products (TRP) to the SOPREMA brand, which is scheduled to be completed by the end of the year. This move reflects SOPREMA's commitment to providing a simplified, nationwide brand experience while maintaining the proven performance of TRP's coatings and roof maintenance products.
Customers continue to receive the same high-quality products without any change in product performance. The only difference is the updated packaging and branding under the SOPREMA name.
“This transition is about national recognition and consistency,” said Tim Kersey, CEO. “We are combining our product lines under one brand to better serve our customers and strengthen our presence in all markets.”
The number of coating specialists and technical support remains the same or better, with increases in key regions. Email addresses and business cards have already been converted to SOPREMA branding.
As part of the launch, SOPREMA will introduce updated brochures, signage, digital content and Sop'Direct – a mobile app with language translation and product documentation to help customers navigate the change with ease.
About SOPREMA
SOPREMA delivers high-performance roofing, waterproofing, wall protection and civil engineering solutions, driven by a relentless pursuit of innovation, sustainability and product quality. The comprehensive building envelope portfolio includes SBS and APP modified bitumen, liquid applied PMMA/PMA membranes, synthetic PVC membranes, STPE and PU sealants and adhesives, air and vapor barriers, subfloor waterproofing, vegetation roofing and interior BioWall solutions, roof coatings Silicone and acrylic as well as accessories. With a tradition of proven performance, SOPREMA sets the standard for durability and reliability in the construction industry.