“We wanted to think about our work and talk to visitors or people who deal with the brand why we are a studio medium,” says Dhruv. For example, take the brilliant brand branding on the facade. Made from steel, it curves to the right – party inspired by Pateela, steel cookware omnipresent in Indian kitchens. Kerne to the design vocabulary of the label resigns in different forms in the entire shop. Two utensils are used to create an installation for the window display. A larger ship serves as a shell for a digital screen on the intermediate floor.
Beyond the Pateela there are many steel in the shop – in the wobbly console, sleepy racks and other lights. Orange, a characteristic color for the label, is another dominant feature. It appears in a painting by the Pakistani artist Laiba Tanveer in the own works of art by Studio Medium, in which slim strips of the staircase and in the striking two-tone ombra chair by Furniture Label Hands & Minds.
The circle, another leitmotif in Studio Medium's Collection, also takes up many avatars. Inlays with circular white marble spread across the ground in strategic areas. The steel balls open at the window and the folded textile art “if circles could fly”.
The art of making
While clothing takes the lead, the business also offers a more precise intervention by Studio Medium-a Robust textile-like composition, which contains threads that are used to color textiles. Over the years, Studio Medium has applied this material to a number of products, from works of art via upholstery for furniture, which are also exhibited in the shop.
Other materials contribute to this mindful expression. The accentation of the steel and the concrete are devices made from Bagasse board. The arashi tubes used during the binding color form the basis of a table that still bears the multicolored remains of the process.