In Spain there are over 300,000 on-premise branches nationwide, covering not just traditional HoReCa venues, but the entire spectrum of the wider on-premise universe. More than 80% of them are dedicated to food, drinks and leisure experiences. This vibrant ecosystem highlights the crucial role of the out-of-home channel in Spanish consumer culture and the enormous potential it holds for beverage suppliers.
Outlet Index provides detailed data for on-premise venues across mainland Spain and the Balearic Islands, including location, segment type and tailored licensing indicators. Recent improvements introduce new attributes such as cuisine types and cocktail availability, hotel star ratings and service features such as delivery, takeout, outdoor seating and parking. Outlet Index also tracks each venue’s digital footprint across major social media platforms.
The Spanish market can be further segmented into key food and beverage categories such as restaurants (50%), bars/pubs/clubs (26%) and quick service restaurants (6%), among others. More than a fifth of all stores are concentrated in the southern region, offering a rich mix of venue types and consumer behavior. The service also includes detailed breakdowns of the Barcelona and Madrid metropolitan regions, with each region accounting for 10% of total outlets in Spain – highlighting the diversity of channel dynamics across the country that influence beverage consumption.
Understanding these regional and segment-specific nuances is crucial for brands that want to develop targeted marketing strategies that are in tune with the daily habits of Spanish consumers. CGA by NIQ's Outlet Index acts as a strategic partner and helps brands confidently master the complexity of the on-premise landscape.
Beyond the outlet data, the true power of the index is revealed when combined with CGA through NIQ's consumer research. Together, they provide a comprehensive view of market potential in specific segments and enable brands to make data-driven decisions that drive growth.
Outlet Index is a robust outlet universe database that covers and segments all HoReCa stores available in the market to align with global CGA market segmentation.
To find out more about CGA's Outlet Index and how it supports the sales and marketing strategies of suppliers across Spain, contact the team Here.