From the studio to the living room, Technogym is aimed at an increasing generation of Pilates supporters
The Italian fitness equipment and the Tech-Riese technology with a consolidated turnover of € 901 million (972 million US dollars) for the 2024-up financial year are 11.5% compared to the previous year, when it was FIBO FIBO this week. But it also enters the annual trade fair, which is ready to present health, his life sciences for the future of wellness and a brand new addition to its line-up: a slim, modern Pilates reformer.
The most recent product of the Premium brand is another increase in Pilates's interest-sowohl in the studio as well as to house, since more consumers consider to invest in their own reformers.
The latest addition to the Technogym -Ecosystem -The reform of the Technogym reform -was developed in cooperation with leading Pilates trainers. The reformer was designed for enthusiasts of all levels and offers simple, intuitive adjustments to improve accessibility and performance.
The technology reform is made from environmentally friendly materials such as wood, aluminum and vegan leather and will be available in three colors: sandstone, pearl gray and diamond black. Reform users can use the Technogym app for personalized workouts and feedback.
According to this year, the equipment company is reportedly launched for both commercial companies and for fitness enthusiasts for home fitness.
According to a market report last autumn by Technavio, the global market size for Pilates Equipment from 2024 to 2028 is expected to grow by $ 146.3 million.