This brave color of the 1960s celebrates a comeback in our Idea House

This brave color of the 1960s celebrates a comeback in our Idea House

Every year we work with southern designers, architects and builders to create our Idea House. This house is always a love work that inspires our region and may encourage the Southern Standers to pursue a little outside of their design zones.

That is why we decided for our Idea House from 2025 to be brave with our paint choice in one of the best -known rooms in the house. The walls of the living room show Vivid Chartreuse Paint, a shade that has been woven in popularity since the Victorian era both in fashion and in the interior. It experienced a revival and a small renaissance in the 2000s in the 1960s, but we believe that this time it stays on the way back and with the strength.

Here you will find more in this color that integrate on the show-stopping color and some designer tips for inclusion in your own home.

  • Jenna Gross is the founder of Colorrcrunk Designs based in Atlanta, Georgia. It fulfills its projects with plenty of color and pattern.
  • Nina Dekay Grauer and Eleanor Tate Trepte are owners of Dekay & Tate Interiors, a construction company based in Palm Beach, Florida, which specializes in timeless interiors with splashes of color.
  • Russell Goldman is interior designer and founder of more WoW. He works on projects that extend over the east coast to Florida.

Chartreuse leads the color revival

Like every trend in history that took too long, the pendulum finally swings in the other direction. According to designer Jenna Gross, Millennial Gray has paved the way for Chartreuse to become a popular color again.

“After years that are dominated by beige, gray and safe minimalism, people long for color,” she says. “Chartreuse fails as a fearless, energetic alternative, and I see a complete hug of his liveliness. It is clear that the era of playing with color is over, and Chartreuse leads the charges.”

Designer Russell Goldman argues that Chartreuse is actually a timeless color in some parts of the south. “Chartreuse never really went out of fashion in Palm Beach,” he says. “Here in Florida, strong colors feel at home in light and landscape – rather expressively than trendy. It is a color that has curiosity and brings personality to a room without excuse.”

Credit:

Photographer: Laurey W. Glenn, Stylist: Kendra Surface


Why we chose Chartreuse from Sherwin-Williams

In our Idea House 2025 we decided Chartreuse 0073 from Sherwin-Williams as living room wall paint, a more accessible view of this bold color, which is a favorite among the southern designers. In fact, the designers Nina Dekay Grauer and Eleanor Tat Trept as “a beautiful, more muffled chartreuse that we love”.

There is another Chartreuse from Sherwin-Williams that appeared as a favorite among the designers interviewed by us. Frolic 6703 is the Chartreuse point of contact, according to which both Goldman and large often grab, which is a little darker and a little more saturated than chartreuse 0073. These colors are similar, but very different on a large scale. So it is worth painting a color of both.

Use Chartreuse as an accent color

If you are not ready to use Chartreuse on a large scale, first use it as an accent color. Designer Tate Trepte addresses the “Unexpected Red Theory” proposal to the color card. This theory says that a small pop of red can immediately look more sophisticated and well designed.

“The liveliness and energy that a bold, lively chartreuse can bring into a room is similar to that of a beautiful, brave red,” says Tate Trepte. “If you use it as an accent, you can add an element of the energy and oppose an otherwise neutral space.”

Goldman also looks at Chartreuse a perfect accent color for the colored ones who want to make a courageous selection of the design. “We recommend using it as a highlight – on the back of a bookshelf, a sculptural painted side table or as an upholstered accent,” he says. “There is no need to dominate space to leave an impression.”

Design tip: Combine it with blue -green

Chartruse has both cool and warm undertones, which makes it a surprisingly versatile color. If you are not sure which color you should combine you, start with your favorite blue.

“I love combining chartreuse with blues, especially teal,” says Gross. “It plays beautifully against the yellow undertones and helps to pull the cooler blue shades forward. The contrast creates a lively, modern palette that feels fresh without being overwhelming.”

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