“Williams-Sonoma launches “Wicked for Good” collections on banners

“Williams-Sonoma launches “Wicked for Good” collections on banners
The film has made a name for itself at retail, and the Williams-Sonoma banner is taking part, with in-house design teams each using the signature pink-and-green palette known for the Wicked franchise. The products they create range from Pottery Barn's whimsical linens and barware to Pottery Barn Teen dorm decor referencing the characters Elphaba and Glinda to Williams Sonoma cookware, the company pointed out. Each item captures the cinematic quality of the franchise while offering fans the opportunity to bring the story into their own homes in time for the theatrical release of “Wicked: For Good,” the retailer said.

The Wicked for Williams Sonoma collection is based on the film's Emerald City setting and features a selection of baking, confectionery and kitchenware, including a Le Creuset Dutch oven in Elphaba Green. The range also includes ceramic loaf pans and silicone cookie stamps, character mugs, kitchen towels and spatulas in signature colors.

The “Wicked for Pottery Barn” collection is based on the visual world of Oz from the film, enhanced with opulent Art Deco elements, fairytale playfulness and rich details in bedding, decorative accessories, barware and glassware, Williams-Sonoma noted. The collection includes beaded embellishments, embroidery, reversible prints, hand-cut glass details and gilded accents.

The Wicked for Pottery Barn Teen Collection is a rendition of Elphaba and Glinda's dorm room at Shiz University as depicted in the film. Featuring film-accurate design details, the collection includes elegant linens, intricately beaded jewelry boxes, stylish dorm trunks, sculpted pillows with iconic film motifs and a dressing table with ample storage, Williams-Sonoma said. The products in the collection feature pink and green tones that reflect each character's personal style.

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