Inspired by the concepts of magnetism and interconnectivity, extensively researched by Tesla, the design includes dynamic elliptical curves that emanate from the old factory chimney as a representative symbol of the building's industrial past and shape the volume, deforming it as if under the influence of invisible electrical forces . A new circular opening penetrates the western façade, leading visitors into the triple-height central atrium, which includes exhibition spaces (including the fascinating Electronic Transformer Gallery with a 12-million-volt generator), temporary exhibition and event spaces, and services (a cafeteria, a multi-purpose hall and a rooftop restaurant with panoramic views of the Sava River).
Through centrifugal movement, the endogenous forces that animate the interior space are transferred outside into a flowing sequence of paths, gardens and squares.
Particular attention is also paid to environmental sustainability, through passive design techniques and the use of renewable and geothermal energy.